The Third Revolution

New Voice
Unlike the other two fashion revolutions there was no massive war necessary to start a revolution in fashion. Pre-hip-hop there was a social war between races in the United States. An entire race and section of the world was now being heard out of the streets of New York because of this new genre of music. Hip-hop became a phenomena and new lifestyle. Ideas of hip-hop spread through music, movies, television, advertising, dancing, slang, attitude, and fashion

1980s
Adidas jumpsuits, sneakers, kangol hats, afrocentric attitude and attire, three finger rings

 

 



 

1990s

Super baggy jeans, some overalls, and chains with diamonds

 

 

West Coast: dickies, converses, bandanas

 

East Coast:

2000s
Dirty South makes appearance, wore less jewelry and brand names, wore grills, do-rag, still wore chains

Today
All black everything, snapbacks, tattoos, tight jeans.

 

 

Some Hip-hop artists are fashion icons like Kanye West, Jay-Z, and ASAP Rocky

 

Kanye wearing leather pants at Paris Fashion Week 2013

 

 

ASAP Rocky walks the runway at Hood by Air fall 2013 fashion show

 

 

Hip-hop Revolution

Hip-hop has changed who we look to for fashion. Some of the major icons in the fashion industry are hip-hop artists, and some of those artists have started their own fashion lines. Hip-hop fashion is created by us and what we wear.

Also fashion used to be from concept to consumer, which means first there is a concept made by the designer and then the consumer buys it and wears it. Hip-hop has reversed it to consumer to concept. We take the best pieces of different designers and wear it our own way. The consumer decides what to wear and the concept or ideas come from designers come later based on what we buy.